Funeral Insurance !!!

 

At least half a billion LITERATE adults worldwide have at most been educated to primary school level.

At least one in every two has a cell phone.

Gatfol asked a small sample of reading-literate people based in Africa to tell us what words
(taken from the Hollard insurance website with products specifically for them), they do not understand.

From all keywords describing funeral insurance for the right target market,
only 34% of the test demography understood the conveyed message
at a level substantial enough to act upon.

Words that you and I and the internet world take for granted
bypasses this massively large socio-economic stratum…

For us – simple words – for them – information (and a better world) beyond reach…

Words not understood…

Immediate 20%

Accidental 13%

Cover 47%

Premium 73%

Annually 87%

Expenses 27%

Insured 13%

Insurance 13%

Provide 40%

Valid 20%

Required 27%

Additional 53%

Policy 20%

Essential 13%

Claim 27%

Benefits 80%

Illustrative 53%

Disclaimer 53%

Lump sum 33%

Mileage 47%

Reassurance 27%

Affordable 40%

Optional 7%

Devastating 40%

Acceptance 20%

Guarantee 27%

Documentation 47%

In the developing world, funeral expenditure is socially important and
economically burdensome, both on an individual- and family group level.
Over 300 million people worldwide are carrying a financial burden that could
have been lessened had the message conveyed to them been better understood…

This is a wake-up-call…

Gatfol…from cradle to grave…